About Us

Welcome to Brilliance Direct, where we are redefining diamonds and luxury jewelry. With over 20 years of experience in the diamond industry, we are committed to offering you the finest lab-grown diamonds at unmatched value. Our dedication to quality, transparency, and customer satisfaction is what sets us apart in the world of fine jewelry.

At Brilliance Direct, our mission is simple: to redefine diamonds by offering exquisite, high-quality pieces at exceptional value, all while ensuring our customers receive unparalleled service and satisfaction. Thank you for choosing Brilliance Direct—where diamonds are truly redefined.
CVD factory - Brilliance Direct

Direct From The Source

At Brilliance Direct, we work directly with manufacturers, ensuring that we always secure the best prices. By eliminating the middleman, we pass these savings directly on to you. This means you can experience exceptional quality diamonds and stunning jewelry without the premium costs typically found elsewhere

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Certified Quality

We understand the importance of trust when purchasing diamonds, which is why all our loose lab diamonds are IGI certified. This certification provides you with complete assurance of provenance, confirming that your diamond meets the highest standards of quality, authenticity, and ethical sourcing.

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Decades Of Expertise

With more than two decades in the diamond business, we bring a wealth of knowledge and expertise to every piece of jewelry we offer. Our passion for diamonds and commitment to excellence drive us to continuously seek out the finest products, ensuring you receive nothing but the best.

Conflict Free - Brilliance Direct

Ethical and Conflict-Free

At Brilliance Direct, we are proud to offer lab grown diamonds that are not only breathtaking but also ethically sourced. All of our diamonds are conflict-free, allowing you to wear your jewelry with confidence, knowing it reflects both your values and your style.